Sega displayed a new game concept for male bathrooms at Digital Signage Japan 2011. They actually displayed it in the bathrooms at this show, getting a lot of attention from attendees.
"We think guys have experienced aiming at a variety of things when they go to the bathroom. Here we want them to progress through a game when they aim at a target in the toilet. We think this is a completely new concept where they can play a game without using their hands or fingers."
The system comprises a game unit that includes a speed sensor and LCD screen. The speed sensor attached to the urinal measures the speed of the stream, and the game play progresses according to that speed.
"First, an infrared sensor detects when a person approaches, and changes the screen to the game ready display. Next, microwaves hit the stream of urine when the person urinates, and it reads the reflected microwaves to detect the speed of the urine stream. The volume is then calculated by the speed and duration of the urination."
Since the volume of urine is calculated from the speed, the average amount can also be calculated. In this demonstration the volume is measured for a game to display individual rankings, and Sega are now developing a game for players to compete against people who have used the toilet before.
"We are looking to drinking and eating establishments to install this game first. The advertising screen in it can be refreshed if it is JPEG data, for example, if the bar is being used for a party after a wedding it could show the faces of the bride and groom. That would be pretty funny if the faces of the bride and groom appeared in the toilet. Customers are coming up with quite a few interesting ways to use it."
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