Computer System Can Recognize Human Emotion

Computer System Can Recognize Human Emotion

Scientists have created a computer system that attempts to recognize human emotions such as anger and impatience by analyzing the acoustics of one’s voice. Such a system would have obvious implications for perennially frustrating interactive voice response systems, but could be applied to other areas as well.

Learn more about the technology in the video above and let us know how you’d like to see it used in the comments below

Google Doodle Readies Voters for Egypt Election

Google Doodle Readies Voters for Egypt Election
Google is highlighting the 2011 Egyptian elections with a doodle on its search homepage for Egypt. Each of the six letters that spell out “Google” perform an action of the voting process — from waiting in line to adding a vote to the ballot box.
Monday marks the country’s first parliamentary elections since President Hosni Mubarak was ousted in the wake of a massive uprising earlier this year. Polls are open in Cairo, Alexandria and seven other provinces. Giza, Aswan and Suez voting begins on Dec. 14, Bloomberg reports.
Though it’s uncertain whether the Google doodle will inspire Egyptians to vote, they’re undoubtedly taking notice.
“I find [the Goodle doodle] very significant to the new generation in Egypt that uses technolo

Google Adds +1 Button to Image Search

Google Adds +1 Button to Image Search

Google‘s proliferation of the +1 button continued Wednesday as the company added the feature to image searches.
The button, which was introduced in March as an answer to Facebook’s “Like,” is equivalent to a stamp of approval from Google users. Over the past few months, +1s have appeared next to news articles, on websites and even in ads.
Why images? In Google’s Inside Search blog, Xiaorui Gan, a software engineer at the company, describes the following scenario: “Let’s say you’re looking to summit Mount Kilimanjaro and want to inspire a few of your climbing buddies to join you. You search for [mount kilimanjaro summit] and switch to Images mode to find rows and rows of photos testifying that this peak can indeed be conquered. By hovering over one of the images, you can quickly recommend this photo to your friends by clicking the +1 button.” Soon, she continues, you’ll be able to see which photos in your search results they recommended as well.
While that seems like a contrived example, Google is clearly keen on integrating photos into its social media options. Earlier this month, Google began letting users +1 photos that appear in Google+ as well.
Meanwhile, in a test of Google’s Image Search, we were able to +1 an image, but our +1 didn’t show up in searches yet. Perhaps Google is still working out the kinks for this feature.
What do you think? Do you long to +1 images you like or do you think this is a superfluous feature? Let us know in the comments.

Apple Sucks At Social

Apple Sucks At Social
Screen Shot 2011-11-27 at 7.45.26 PM
Displayed in the Dieter Rams exhibit at SF MOMA is a hand-held Braun television. Yes, an old-fashioned television with a handle on it that never saw the light of day because the Braun marketing team determined there wasn’t a market for hand-held televisions. IN THE SIXTIES.
Inspired by the work of Rams and Braun, Apple’s Steve Jobs went on to build hardware that incorporated many of the elements of Rams’ philosophy. In fact, today’s iPad seems like a streamlined descendant of that handheld television. But, unlike what happened at Braun, it doesn’t seem like many Apple products are held back from production by the Apple marketing team, at least if you look at how many Apple products are total failures initially.

Social Travel: Rediscovering the Friendly Skies

Social Travel: Rediscovering the Friendly Skies
We’ve heard endlessly how “social” will eventually disrupt and transform old, stodgy industries, perhaps even reinvent them for the better. The promise of this change, of course, is often tempered by the reality that, if indeed this stuff actually happens, it will take time and we’re currently in the early stages of the game.
And when it comes to travel, one of the most heavily regulated industries, disruption and transformation would be music to travelers’ ears. There are a number of reasons travel has become more of an onerous task (thank you, TSA), yet consumers continue to brave the elements to merrily trot around the globe.
Brushing aside the fact that a significant portion of travel is business-related, decisions around leisure travel typically involve a number of factors, many of which are coming online. The catalyst for a personal trip can originate from different sources. One could have vacation time that will evaporate unless you use it. One could be offered a travel deal rate that motivates you to capitalize on it. One may want to catch up with old friends or families, or travel for entertainment, adventure, or to simply get away from your surroundings.
In exploring the travel space through a social lens, most of today’s consumer web-related entrepreneurial attention is focused on what travelers do once they reach their intended destination. In the old days, travelers would book hotels directly (or through travel agents) and would rely on branded guides like Lonely Planet or Frommer’s, hotel concierges, and traditional tour companies to help address these needs. A few years later, services like Kayak and TripIt offered more options for users to organize their travel.
Today’s traveler has many more options. They can “couch surf” or use others’ private spaces as lodging (thanks to Airbnb), and by comparison, could literally pick from over twenty different services to get information about their intended destinations. When I travel somewhere, I’ll typically ask friends on Facebook and Twitter for recommendations, which so far have tended to be excellent and satisfy my needs.
If I happened to need even more information, I could continue my research through sites like TripAdvisor, FlyerTalk, TripIt, Quora (local), explore Foursquare lists, peruse Gowalla’s new social travel guides, or sign up for one of a new wave of startups focused on the space, such as Planely (meet people at the airport or on your flight), Trippy (friend-sourced itineraries), Triposo (interactive mobile guides), Travellr (location-based Q&A), Toour (currently in stealth), Tripping (traveler community service), Twigmore (connect with your friends’ friends in other places), Globetrooper (tool to find travel partners), MyTab (where folks can gift travel to members), Gtrot (scrapes social data and aggregates around places), JetPac (seems to be a slick iPad app, but not released yet), and many, many others I haven’t gotten around to trying.
Jetlagged yet?
The sheer number of startups focusing attention on this aspect of travel seems out of balance to me. Investors like this particular space because the path to victory is clearer, albeit its crowded, and because these types of apps and services could be inherently viral, both in terms of onboarding new users as well as benefitting from positive word-of-mouth.
Instead of destination-based guides, however, I’ve started to wonder if the real opportunity is higher up the decision funnel, before we buy plane tickets and hotel rooms, at the point we first feel the urge to travel. The best travel recommendations I’ve received (and acted on) have come through having conversations with close friends in real life. They share slideshows of their trip and we get to interact with them in rich ways about their experience, to see if we want to sign up for the same feeling. That is a true recommendation with a real strong social signal. These moments of inspiration oftentimes ignite the travel spark and could trigger a transaction. Startups like Gtrot and Gogobot, for instance, allow users to plan trips or record them after the fact, and research travel tips from social networks, organizing information around places.
There’s simply no way that all the destination-based services listed so far will be able to survive such a cluttered field, so it may be worthwhile for some of them to at least consider the discovery-related aspect of travel and to design systems that help draw out and collect users’ preferences around travel, sort of how Gtrot and Gogobot currently do, but perhaps in deeper ways. The current offerings incorporate “social,” yes, but they seem to lack truly relevant social context. For a big decision like traveling, the strong signal usually originates from one trusted friend or source.
Despite an unstable economy, rising fuel costs, and the hassles of air travel, people continue to jam airports worldwide. The majority of travel expenditures are eaten up by transportation and lodging, as well as food and entertainment at the destination. Therefore, today’s trend is to leverage social recommendations to help consumers shape their experiences in new places, though I’d argue this focus area actually ignores richer pastures.
The real opportunities in social travel may lie closer to the top of the decision funnel, at the moment when a consumer discovers a new place he/she wants to travel to. It’s at this point where startups could build applications on top of existing social graphs to help people get inspired about travel, to plan and book their trips, and share them in novel ways with friends and family. There’s no reason TripAdvisor needs to continue to show up on the first page of Google results for travel searches anymore.
With all of the data and pictures uploaded to Facebook, the opportunity is just sitting there, waiting for someone to jump on it. If done correctly, a new site or service could be created that actually acts as a modern travel collection and concierge in one, making travel arrangements easier and more affordable. In a nutshell, that is the challenge to startups in this space—to more intelligently incorporate data, to reinvent TripAdvisor’s existing offerings plus adding social, making results more relevant, personalized, and more emotional to interact with. Whomever can crack that code and present travelers with a better travel experience will find themselves in a very enviable seat, high up in the friendly skies.

Zynga Builds Its CastleVille Walls, As Its Facebook Traffic Flattens And Falls

Zynga Builds Its CastleVille Walls, As Its Facebook Traffic Flattens And Falls
New Facebook game CastleVille is one of Zynga’s fastest-growing titles ever, as it announced a few days ago. That’s good news for the company, but maybe not good enough when you consider the trajectory of most of its other games on Facebook — and its plans for an initial public offering as soon as this coming week.
After launching in the middle of November, the medieval role-playing simulation title has grown to 6.9 million daily active users today, currently the third-highest out of any Zynga game on Facebook.
Overall, the developer has a total of 49.5 million daily actives on Facebook, according to Inside Network’s AppData application tracking service. It’s still by far the largest of any Facebook developer, but it has been falling from its peaks in previous months and years. Up until CastleVille launched, its games had been drifting down over the last 30 days from 48.2 million DAU.
And bigger picture, the company’s Facebook DAU had been 59 million in the second quarter, and had already fallen to 54 million in the third. In previous amendments to its filing, Zynga had said these changes were due “to a decline in players of our more mature games and a limited number of new game launches in the first nine months of 2011.”
DAU is crucial because it indicates how addicted players are. This daily addiction is what leads some fraction of the players to buy virtual goods — the model that drives the social gaming business.
So, CastleVille has a lot of growing left to do if it’s going to bring back or replace all these former users. It’s certainly off to a good start.

But by picking through the other 30-day AppData sets for Zynga’s other largest Facebook titles, you can see that most of its other games are declining. Zynga has had exceptional success at keeping its games popular with users over the months and years, but it is not immune from natural churn, nor from unsuccessful launches.
CityVille, its year-old city builder title and biggest game by DAU, has gone from 12.1 million to 10.8 million in the past four weeks.
Its farming sim from 2009, FarmVille, is down by half a million, to 7 million today.
Texas Hold’Em, Zynga’s first hit (and an amazingly perennial one at that), has fallen below CastleVille, to 6.3 million DAU.

Empires & Allies, launched in June, has also fallen by half a million.
Other new titles are also not looking too healthy. Adventure World, which launched in September, is down by almost one million DAU.

And Mafia Wars 2, the big new version of its long-standing RPG hit launched just last month, is now down by half.

CastleVille isn’t Zynga’s only success story now. The developer has been making big gains on mobile in the past year, culminating with an increase of more than a million DAU in October for an average total of 11.1 million DAU across iOS, Android and mobile web apps, as Inside Mobile Apps spotted in the filings. That success has been led by Words With Friends, which has continued to grow this month.

CastleVille appears to be getting at least some resources that had been supporting other recent launches. Zynga has traditionally grown traffic through clever combinations of tactics including many smaller iterations within games, large-scale advertising on Facebook, aggressive use of Facebook’s social channels, and launches of new games and expansions that it can direct players to when they get tired of older games.
Regarding Mafia Wars and Adventure World’s especially distinct falls, Zynga has cut off recent launches before — like for Poker Blitz, which you’ve probably never heard of.
There’s also a more specific issue that Zynga faces with cross-promotion, that has mattered more and more as its players — mostly people who don’t consider themselves “gamers” — get more sophisticated. As my former colleague AJ Glasser observes in a great analysis piece over on Inside Social Games, when people playing one game eventually get bored, they might not find a suitable replacement in Zynga’s stable.
The company’s stakes are higher than ever, with ongoing rumors of its initial public offering pegging the date for as early as this coming week. Investors want a growth story. Zynga does have that in terms of revenue, as its recent filings show. It has been figuring out how to steadily make more money per user over the years.
But it also needs to show that it can keep gaining new users without losing too many old ones. CastleVille will need to show a strong growth streak over the next few months if it’s going to head into CityVille territory, and address its larger traffic concerns.

Promising Unlock For The iPhone 4S Discovered

Most folks spent their Thanksgiving weekend ensuring that every inch of their intestinal track was thoroughly covered in gravy. Others spent it trying to get just drunk enough that their relative’s worst habits were bearable.
A select few, however, spent the weekend doing something pretty much only they can do: hacking the heck out of the iPhone. As a result, everyone waitin’ and wishin’ for an iPhone 4S carrier unlock has something to be thankful for.
It’s not quite a done deal just yet, but iPhone Dev-Team star MuscleNerd tweeted out that a “promising 4S unlock” had been discovered after a bit of Turkey-fueled hacking.
Oddly, his tweet goes on to confirm that this unlock works only with the 4S (and not the iPhone 4), suggesting that it relies on a hardware-level exploit that went overlooked during the 4S’ creation. While such exploits are increasingly rare, they’re also considerably more challenging for Apple to patch post-manufacturing.

Orange Releases 3 Budget Facebook Phones for Emerging Markets

Orange Releases 3 Budget Facebook Phones for Emerging Markets
Facebook is about to get a brand new bag with the release of three budget phones aimed at new smartphone users and developing communities. The phones were developed by Alcatel and will be released and supported exclusively by Orange, one of the UK’s leading mobile providers.
The phones will have three tiered prices with more features being offered with more expensive models. The top model, the Alcatel One Touch 908F will cost approximately $130. The middle model, the One Touch 813F, will cost approximately $80 and the cheapest model, the One Touch 585F will cost about $54.
All the phones will come with Facebook pre-loaded and deeply integrated into all their features including a dedicated Facebook button. People can use Facebook to sync their address books and calendar reminders, browse multimedia and send and share messages and photos. The phones feature touch screens, full keyboards and a variety of connectivity options.
While the two more expensive models are aimed at first-time smartphone users, the 585F was built with emerging markets in mind. The phone has GPRS connectivity and limited media functionality. This, however, is to make sure that the phone can be used in remote areas that might not have strong coverage.

orange image
The three phones mark a big step for Orange, which is touting the new products as a way to spread and democratize the mobile Internet. “What matters to [our customers] is for them to stay connected to their communities, to their close friends, to their families and Facebook is usually at the center of that,” says Patrick Remy, Orange’s VP of Devices. Orange has been working to trim not just the phone cost but the data and mobile plans. Remy says that in Romania, for example, data plans will start as low as $12 a month.
Orange is taking Facebook integration seriously. While data and calls will be subject to standard rates, Remy says that customers will be able to use unlimited Facebook connectivity for free.
This is a huge deal especially with the lower-price 585F meant for developing communities. Phones are sometimes the only way people in these areas can access the Internet. Not only will this option allow them to access the Internet for free, but it positions Facebook as the de facto portal and lifeline to messaging, information and community.
Orange has put in place several safeguards to make sure that emerging markets can reliably access and get the most out of these phones, including a “Digital Coach Strategy” to help new users understand their phone’s features and the ability to sign up to Facebook directly through the phone. “We are a network operator,” Remy says. “We only live and breathe if we provide a good quality service in terms of connectivity.”
Although the 585F has fewer features, Orange built it to work in low-coverage areas. “We have to make sure that we don’t over-promise … there would be nothing worse than selling these relatively high-market devices and [our customers] were not able to access the wealth of rich information that we offered.” The 585F, for example, won’t have the same rich multimedia experience as its more expensive siblings but will come with fast and consistent Facebook messaging and community tools.
The phones are expected to roll out across Europe and Africa as early as December with countries added through early 2012.
Will Orange’s Facebook phones help democratize the Internet? Is Orange milking a new market or providing an invaluable service? Sound off in the comments.

Facebook Fights Flood of Violent and Pornographic Spam

Facebook Fights Flood of Violent and Pornographic Spam
Facebook is investigating violent and pornographic images spammers have planted in its network.
Offensive content that has popped up in Facebook news feeds includes hardcore porn images, pictures of extreme violence, animal abuse and even a Photoshopped image of Justin Bieber in a sexual situation, according to security firm Sophos. Users tend to see the images posted on a friend’s account, visible to everyone but the friend in question.
“We have recently experienced an increase in reports and we are investigating and addressing the issue,” Facebook rep Andrew Noyes told Mashable.
It isn’t clear how the spam is being transmitted or by whom, but some sources are pointing fingers at Anonymous. The loosely affiliated group of hacker activists threatened to attack Facebook earlier this month. Anonymous, however, hasn’t mentioned the attack on any of the social channels through which it usually takes credit for its actions.
No matter who is behind the flood of obscenity, it seems to have succeeded in damaging Facebook’s reputation. Gawker, for instance, points out a new Facebook group called, “I remember when Facebook WASN’T a porn site!”
“It’s precisely this kind of problem which is likely to drive people away from the site,” wrote Sophos senior technology consultant Graham Cluley in a blog post. “Facebook needs to get a handle on this problem quickly, and prevent it from happening on such a scale again.”
Have you noticed this kind of spam on Facebook? Let us know in the comments.
Update: Facebook’s latest statement says the root of the problem is malicious javascript that some users were tricked into pasting to their browser URL bar:
“Protecting the people who use Facebook from spam and malicious content is a top priority for us, and we are always working to improve our systems to isolate and remove material that violates our terms. Recently, we experienced a coordinated spam attack that exploited a browser vulnerability. Our efforts have drastically limited the damage caused by this attack, and we are now in the process of investigating to identify those responsible.
During this spam attack users were tricked into pasting and executing malicious javascript in their browser URL bar causing them to unknowingly share this offensive content. Our engineers have been working diligently on this self-XSS vulnerability in the browser. We’ve built enforcement mechanisms to quickly shut down the malicious Pages and accounts that attempt to exploit it. We have also been putting those affected through educational checkpoints so they know how to protect themselves. We’ve put in place backend measures to reduce the rate of these attacks and will continue to iterate on our defenses to find new ways to protect people.”

Google+ Circles Get a Boost With Katango

Google+ Circles Get a Boost With Katango
Google has acquired Katango, a startup that has developed advance people-sorting algorithms, in order to improve the quality of Google+ Circles.
“Katango was founded a little over a year ago to develop social algorithms that improve people’s online social interaction,” the company said in an announcement. “We’re excited to join the Google+ team and carry on fulfilling that mission. Google+ is seeing tremendous momentum, so it’s a perfect time to join and make Circles smarter for millions of people.”
Katango, previously known as CafeBots, was the first company funded by the Kleiner Perkins sFund. Earlier this year, the company launched an iPhone app to make it easier to message groups of people across Facebook, email and SMS.


The company’s strength is in its algorithms for social organization. Katango uses social cues to group a user’s friends and colleagues. Its technology is significantly more advanced than the code behind Facebook’s Smart Lists.
Google could well use that technology to improve its social network. Circles, the Google+ feature that lets users share content with different groups such as friends, family or colleagues, is central to Google+’s design. But sorting friends into circles is a tedious affair. Katango should make that process far less painful.
“We were impressed by the Katango team’s innovative approach to making your social circles smarter, and we think they’ll be a great addition to the Google+ team,” a Google spokesperson told Mashable. Google also announced on Thursday that it had acquired Apture to add better search context technology to Chrome.
We have a few screenshots of what Katango was working on before the acquisition. Check them out and let us know what you think of Google’s newest purchase in the comments.
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Google+ Pages Can Now Be Managed With Third-Party Apps

Google+ Pages Can Now Be Managed With Third-Party Apps
Google has launched a pilot program that will let owners of Google+ Pages manage their accounts via third-party apps such as HootSuite, Involver and Buddy Media.
The program will grant six companies early access to the Google+ API for the specific purpose of letting business owners manage their Pages. Google’s six launch partners include Hootsuite, Buddy Media, Context Optional, Hearsay Social, Involver and Vitrue.
“These companies will offer a subset of their clients the ability to manage Circles, publish to Google+, and monitor usage,” Google+ Pages Product Manager Sara McKinley said in a blog post.
While the integrations with Google+ vary, the functionality seems extensive at first glance. Hootsuite, which also announced it was a launch partner, specifically mentions that it supports sharing to different Circles, searching public Google+ posts, viewing recent user activity and managing Circle membership. The launch partners are also offering analytics for tracking the performance of an individual Google+ Page.
Google needed to get third-party apps involved in Google+ Pages quickly. Currently Google doesn’t support direct management of a Google+ Page through multiple accounts, making third-party apps like Involver and Hearsay Social the best option for organizations to manage their Google+ accounts. Hopefully it won’t be long until Google opens up this functionality for managing personal Google+ accounts.

Facebook and Google Team Up to Fight the E-Parasite Act

Facebook and Google Team Up to Fight the E-Parasite Act
pirate imageJust when we thought the battle lines had been drawn on the Stop Online Piracy Act, tech giants Facebook, Google and Zynga have announced their opposition to the proposed bill.
The companies joined the opposition with a letter to members of the U.S. Senate and House of Representatives about the Stop Online Piracy Act, also called the E-PARASITE act, CNET reports. While they support the bill’s goals of preventing rogue sites from distributing copyrighted materials, the tech giants say the act would “undermine the effective mechanism Congress enacted in the Digital Millenium [sic] Copyright ACT (DMCA) to provide a safe harbor for Internet companies that act in good faith to remove infringing content from their sites.”
The letter also claims the act would “pose a serious risk to our industry’s continued track record of innovation and job creation, as well as to our nation’s cybersecurity.”

Protecting copyright holders may seem like a no-brainer, but some of the bill’s harsh stipulations have caused controversy. For example, posting a video with any kind of copyrighted material could be considered a felony. This includes background music, film clips, clips from national broadcast sports games — even cover songs. This last one has led to the rise of the website FreeBieber.org, which is worried pop-star Justin Bieber could be retroactively prosecuted for posting cover songs to his YouTube channel.
The bill is divided into two parts. The first deals with sites outside U.S. jurisdiction which freely distribute and facilitate copyright infringement. The second part is about increased penalties for all infringements. The House Judiciary Committee scheduled a hearing on the Stop Online Piracy Act for Nov. 16.
The bill has received a lot of support from the entertainment industry and leaders from both political parties. The opposition of major tech companies helps balance the playing field.
Do you think Facebook and Google can help swing the vote, or is the act an inevitability? Will Bieber and other good-faith copyright infringers pay the price? Let us know in the comments.

Yahoo Revs Up Recipe and Shopping Search Features for the Holidays

Yahoo Revs Up Recipe and Shopping Search Features for the Holidays
Yahoo has introduced interactive search results for shopping, recipes and entertainment that will appear at the top of search result pages starting Tuesday evening.The new features integrate Yahoo.com content into the top of web search results. “The new capabilities were designed around making sure our users with really intent needs are being met,” Shashi Seth, Yahoo SVP of search and marketplaces told Mashable. “We’re trying to go towards a new kind of search, providing answers, not links.”
The new features are live on tablet and desktop browsing and will be coming to mobile in the future.
The new recipe search shows you pictures of the dishes associated with recipes found and allows you to directly watch associated videos. You can select multiple recipes and ask your Facebook friends which looks tastier by linking your account. You can also use advance search results to filter by popularity, cook time, cost, ingredients, diet and occasion.
The recipe features are activated by selecting the new “recipes” tab above the search bar or by including the keyword “recipe” in your query.
The new shopping search adds photos of products, much like the recipe search, and allows you to easily compare descriptions, prices and reviews. You can also ask your social network connections if they’ve tried certain products directly from the search. The tablet images pictured are part of a scrolling window that shifts when you hover over it.
You can select up to five products and a comparison chart will automatically be created for you.
Yahoo has updated its entertainment features as well, integrating celebrity, music and movie news into search results. You can watch videos, play music and read tweets from the top of your results.

Google’s X Lab Gets the Taiwanese Treatment



Google’s secret laboratory, known as “Google X” get the animated treatment, care of our friends at NMA.tv.
As you might expect, the Taiwanese news animators managed to get the basics of the original New York Times story, while still adding its own whimsical spin with robots, aliens, a space elevator and a rather illicit form of inspiration.
From the teleporting telephone booth to the tube leading from the Google Idea Machine to “Teh Internets,” NMA’s vision of Google’s secret lab is replete with humor.

Tips For Onboarding Remote Workers

Tips For Onboarding Remote Workers
The Digital Careers Series is supported by Elance, the world’s leading site for online work. Check out Startup Cloud for tips on how to build a remote team.
There might be an assumption that recruiting is easier when unemployment is high, but that’s simply not true. According to Manpower Group, 52% of employers reported having a difficult time finding qualified employees to fill jobs. Employers cast a wide net when it comes to finding candidates, and remote workers can be attractive to companies because they can fill an opening that’s difficult to place with a local.
It’s more important than ever to ensure that new hires become engaged immediately upon entering their new place of employment through a well-designed onboarding process. Successful onboarding programs aren’t just a paperwork-filled orientation: They create a connection between employees, their work and the goals of the organization. Here are a few best practices from companies that effectively onboard remote workers.

1. Bring the Office to Them


In a traditional office environment, it’s easy to forget what it’s like for a remote employee. Sometimes we take for granted the ability to walk around the corner and ask a quick question. David Lewis, president and CEO of OperationsInc, a human resources outsourcing and consulting firm, has several employees who work virtually. He says the key to a successful workplace is creating a way for new hires to experience the office regardless of where they’re located.
“We get them connected with the team, make sure they know who does what and bring the office to them,” Lewis says. “Slides with pictures. Organizational charts. All geared to paint a picture.”

2. Connect Face-to-Face


The ability to connect a face with a voice is an essential part of building relationships. For Cheezburger, the online humor publisher behind the wildly popular I Can Has Cheezburger?, the key to success is in building a team culture despite having employees all over the country.
Cheezeburger’s CTO Scott Porad says they typically bring remote employees to headquarters for the first week, but sometimes that isn’t possible. “We have onboarded several employees remotely,” Porad adds. “We use pair-programming through voice and video conferencing and screen-sharing tools to make this happen.”
Video conferencing also eliminates the stress associated with travel, especially if you’re working for a new company. Alison Sheehan, senior vice president of human resources at virtual meetings developer PGi, says it was a no-brainer to embrace remote onboarding: “As a collaboration company that provides virtual meeting tools to business, we took what we know to be effective in face-to-face meetings and applied it to remote onboarding and other HR processes.”
PGi uses a combination of email, video meetings and learning management system (LMS) tools to connect with and onboard remote workers. The cornerstone of its program is a proprietary video conferencing tool, iMeet. “Using iMeet’s group video capabilities is a great way for us to meet face-to-face in a virtual setting to connect with new hires,” Sheehan explains. “You can make eye contact (or note when others are not), you can observe body language, and you can even use the social media tools within iMeet to learn more about the people with whom you are meeting. This personal interaction strengthens their bond and enhances the synergy of the group — all without ever leaving their home offices.”

3. Teach the Job in Steps


Companies also have to figure out how to show remote workers the technical aspects of the work they will be doing. In a traditional office environment, employees might attend a class or be a part of on-the-job training, but neither are practical choices with remote workers.
Tracy Brisson, founder and CEO of The Opportunities Project encourages “scaffolding” as an effective learning process. In short, you break up the content into building blocks that are taught in chunks. “When students demonstrate they’ve learned the material and can do it independently, you teach the next step and build upon prior skills and knowledge,” she says.
In an office, a manager can see a new team member performing and provide immediate feedback. Brisson shares the process for virtual workers, too. “You have to know that they can do it on their own without that instant feedback loop,” Brisson explains. “It helps to create a learning plan before the person starts, where job responsibilities are introduced at a slower pace, but the result is faster overall mastery and a great work product.”

4. Evaluate the Process


Any time you create and actively use a process, it’s necessary to evaluate its effectiveness. Brendon Schrader, founder and CEO of strategic marketing consultancy Antenna, says his company’s onboarding assessment “is based on one metric: employee satisfaction.”
Antenna worked with enterprise social network Yammer to create a new onboarding process, largely due to that fact that the platform provides tools to measure each stage of hiring. When asked how employees respond to the remote onboarding experience, Schrader indicated the feedback has been one of their best sources of information. “Our consultants have time and time again expressed their happiness with our process and how the platform helps them stay connected with their colleagues,” Schrader explains. “We may not be sitting across a desk from our employees, but the Yammer platform allows us to redefine how we work together.”

5. Constantly Refine the Process


For many of us, working remotely isn’t a new concept, but the responsibility of onboarding a remote team is. That was the situation for Sara Sutton Fell, CEO and founder of telework job service FlexJobs. Fell figured out what worked best for her company through a combination of instinct, trial and error, and feedback from colleagues who already had experience hiring remote workers.
Fell says the most important step when adding a new technology to the onboarding process is test first, then implement. “The more we test a particular technology to see if it meets our needs, the better chance we’ll have of selecting the most appropriate and useful technology,” Fell explains. “And we’re sure to avoid headaches down the road!”
As more organizations recognize the value in telework arrangements, we’ll see more remote workers move from the status of occasional freelancer to full-time employee. Creating an effective, efficient onboarding process will benefit both the new hire and the company.
What advice do you have for companies looking to onboard remote employees? Tell us your thoughts in the comments below.

20 TV Shows With the Most Social Media Buzz This Week

20 TV Shows With the Most Social Media Buzz This Week


ust by looking at the top television trends, you can tell awards season is upon us. The BET Hip Hop Awards and the Latin Grammys topped the cable and broadcast categories, respectively. The CMAs and MTV Europe Music Awards came in second and third in either category as well. We can’t wait to see how new Oscar host Billy Crystal affects the social TV rankings in 2012.
Also, we’d just like to say something else really quickly: Spongebob, really?
The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV

YouTube Upgrades Its Android App

YouTube Upgrades Its Android App
YouTube has just updated its Android app to version 2.3.4, and while the changes aren’t exactly groundbreaking, they do add-in some pretty useful new functionality.
Regardless of if you’re a big video watcher, or someone who’s more into uploading your own clips, there should be something in this release to catch your interest.
The introduction of a “watch later” queue brings that feature from the web-based YouTube to its mobile app. As you discover videos you’re interested in viewing, you can easily add them to your queue, and then watch them later at your leisure.
Uploaders should pay attention to the change in clip info editing features, letting you revise the metadata associated with a video while you’re still in the middle of uploading it.
Finally, the app gets a Google +1 button, giving you another tool to show your support for your favorite YouTube vids. The updated YouTube 2.3.4 is available in the Android Market now.

10 Tips and Tricks for Better Google+ Brand Pages

10 Tips and Tricks for Better Google+ Brand Pages
1. Access Your Brand Page
Once you've set up your brand page, you access it through your personal Google+ profile.
On your home page below your name and avatar pic is a drop down menu.
Open this menu to see your page, click on it to access it.

2. Adding People to Circles
You can't add a person to a brand page's circles unless he has first added your brand page to his circles.
To see who has added your brand, go to the "Circles" tab and click on "People who've added you."
You can now add these folk into relevant circles.

3. Your Brand Page Google+ URL
Google gives you your brand page's URL on set-up, but if you need to find it again, click on "Get started" under your name and avatar on your brand's home page.
This takes you to a useful admin info page which includes a "Tell the world" section, under which you'll find your URL.

4. Remove Unwanted Tabs
There aren't many customization options for Google+ pages, but one thing you can do is remove extraneous tabs.
If videos and photos aren't relevant to your brand's page you can choose not to display them.
Go to your profile page, click "Edit Profile" in the top right corner and then click on either "Photos" or "Videos."
Here you can decide to hide one or both of these from view.

5. Connect Your Site to Google+
Google offers easy-to-use code and various G+ buttons so that you can link your site to Google+.
In addition to pointing people to your shiny new social space, this also means your linked site is eligible for Google Direct Connect.
To find the code and buttons, go to the "Get Started" option under your brand's name and avatar on your home page.

6. Lock Posts to Prevent Sharing
Google+ offers the ability to lock posts within a certain circle.
Before you share your post, click the drop down arrow underneath the four icons on the right.
Here you can "lock" the post so it can't be shared further.
Don't forget it's still possible for someone to copy and paste or screengrab the content though -- so it's more a way to send a "don't share this" message, rather than an infallible privacy solution.

7. Hide Your Follower Count
While you're building your brand's presence on Google+, you might want to hide your low follower count.
On your home page, click the "Change who is visible here" option.
You can now choose to hide how many people have added you to circles.

8. Add Useful Links
You can add links to your "About" page on Google+.
The good thing about this feature is that you have complete freedom.
Whether you're pointing people to other social profiles or flagging great sites, you can do it in your own words.
To add links, click on "Edit Profile" when you're on the "About" page and then click "Recommended Links" to open the edit options.

9. Use Circles
Google+ has given you circles. Don't be square -- use them.
Whether you're grouping people by location, interests or other relevant categories, you can broadcast your brand's message in a tailored fashion to relevant circles.
This will mean people are seeing content from you that is relevant to them, and will be more likely to engage with your brand.
To set up new circles, go to the "Circles" page and create from there.

10. Have Fun With Your Scrapbook Photos
The ability to display photos at the top of your profile page is great, and offers a quick, visual cue for your brand.
The photos that show up in this space are your first five Google+ "Scrapbook photos".
Have fun with this. Get creative and you'll make people smile as they land on your brand's page. They may even be tempted to add you to one of their circles!