Inspired by the work of Rams and Braun, Apple’s Steve Jobs went on to build hardware that incorporated many of the elements of Rams’ philosophy. In fact, today’s iPad seems like a streamlined descendant of that handheld television. But, unlike what happened at Braun, it doesn’t seem like many Apple products are held back from production by the Apple marketing team, at least if you look at how many Apple products are total failures initially.
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