Yahoo Revs Up Recipe and Shopping Search Features for the Holidays

Yahoo has introduced interactive search results for shopping, recipes and entertainment that will appear at the top of search result pages starting Tuesday evening.The new features integrate Yahoo.com content into the top of web search results. “The new capabilities were designed around making sure our users with really intent needs are being met,” Shashi Seth, Yahoo SVP of search and marketplaces told Mashable. “We’re trying to go towards a new kind of search, providing answers, not links.”
The new features are live on tablet and desktop browsing and will be coming to mobile in the future.
The new recipe search shows you pictures of the dishes associated with recipes found and allows you to directly watch associated videos. You can select multiple recipes and ask your Facebook friends which looks tastier by linking your account. You can also use advance search results to filter by popularity, cook time, cost, ingredients, diet and occasion.
The recipe features are activated by selecting the new “recipes” tab above the search bar or by including the keyword “recipe” in your query.
The new shopping search adds photos of products, much like the recipe search, and allows you to easily compare descriptions, prices and reviews. You can also ask your social network connections if they’ve tried certain products directly from the search. The tablet images pictured are part of a scrolling window that shifts when you hover over it.
You can select up to five products and a comparison chart will automatically be created for you.
Yahoo has updated its entertainment features as well, integrating celebrity, music and movie news into search results. You can watch videos, play music and read tweets from the top of your results.

Author : Unknown

Share this

Related Posts